About this course
Set up essential and advanced tools for social media marketing.
Prerequisites & Readiness Check
2 Parts
- 1:00 Hr
Prerequisites for Mastering Social Media Marketing Strategies
15 Min
Tool Overview
45 Min
Chapter 1: Social Media Strategy
2 Parts
- 1:30 Hr
Strategy Fundamentals
45 Min
Advanced Strategy
45 Min
Chapter 2: Audience Research
2 Parts
- 1:30 Hr
Basic Audience Research
45 Min
Advanced Segmentation
45 Min
Chapter 3: Content Creation
2 Parts
- 1:30 Hr
Basic Content Creation
45 Min
Advanced Content Creation
45 Min
Chapter 4: Brand Storytelling
2 Parts
- 1:15 Hr
Basic Storytelling
30 Min
Advanced Storytelling
45 Min
Chapter 5: Platform-Specific Marketing
2 Parts
- 1:30 Hr
Core Platforms
45 Min
Emerging Platforms
45 Min
Chapter 6: Paid Advertising
2 Parts
- 1:30 Hr
Meta Ads
45 Min
Advanced Ads
45 Min
Chapter 7: Influencer Marketing & A/B Testing
2 Parts
- 1:30 Hr
Influencer Marketing
45 Min
A/B Testing
45 Min
Chapter 8: Analytics & SEO
2 Parts
- 1:30 Hr
Analytics
45 Min
Social SEO
45 Min
Chapter 9: Ethics, Compliance & Crisis Management
2 Parts
- 1:30 Hr
Ethics and Sustainability
45 Min
Compliance and Crisis Management
45 Min
Capstone Project 1
1 Parts
- 1:40 Hr
Social Media Command Center Strategy & Execution Blueprint
100 Min
Capstone Project 2
1 Parts
- 1:40 Hr
Multi-Platform Content Strategy & A/B Optimization Blueprint
100 Min
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