Mastering Event Management & Operations: From Concept to Execution
in Business / Hospitality & Marketing...About this course
Understand the event industry landscape, key roles, and diverse event formats with real-world benchmarks.
Before We Begin
1 Parts
- 0:20 Hr
Before We Begin
20 Min
Prerequisites & Readiness Check
1 Parts
- 0:15 Hr
Prerequisites for Mastering Event Management & Operations
15 Min
Chapter 1: Event Foundations & Types
2 Parts
- 1:30 Hr
Event Industry Overview
45 Min
Major Event Types
45 Min
Chapter 2: Concept, Theme & Goal Setting
3 Parts
- 2:45 Hr
Developing the Big Idea
60 Min
Theme & Creative Direction
60 Min
Event Brief Document
45 Min
Chapter 3: Budgeting & Financial Control
2 Parts
- 1:45 Hr
Budget Structure
60 Min
Tracking & Updates
45 Min
Chapter 4: Venue Selection & Contracts
2 Parts
- 1:45 Hr
Venue Sourcing
60 Min
Contract Essentials
45 Min
Chapter 5: Vendors, Suppliers & Sustainability
3 Parts
- 2:30 Hr
Vendor Selection
60 Min
Sustainable Practices
45 Min
Vendor Coordination
45 Min
Chapter 6: Marketing & Guest Communication
2 Parts
- 1:45 Hr
Digital Marketing Plan
60 Min
Guest Journey
45 Min
Chapter 7: Team & Timeline Management
2 Parts
- 1:45 Hr
Team Structure
45 Min
Timeline Planning
60 Min
Chapter 8: Design, Tech & Experience
3 Parts
- 2:30 Hr
Visual & Brand Design
60 Min
Tech & Engagement
45 Min
Inclusive Design
45 Min
Chapter 9: Risk, Safety & Crisis Planning
2 Parts
- 1:45 Hr
Risk Assessment
60 Min
Crisis Communication
45 Min
Chapter 10: On-Ground Execution
2 Parts
- 1:45 Hr
Run of Show
60 Min
On-Site Leadership
45 Min
Chapter 11: Sponsorship & Revenue Streams
2 Parts
- 1:45 Hr
Sponsorship Tiers
60 Min
Fulfillment & Reporting
45 Min
Chapter 12: Post-Event & Career Growth
3 Parts
- 2:30 Hr
Wrap-Up & Analysis
60 Min
Client & Career Development
45 Min
Final Review
45 Min
Capstone Project 1
1 Parts
- 1:40 Hr
Event Foundations Starter Pack for a Corporate Product Launch
100 Min
Capstone Project 2
1 Parts
- 1:40 Hr
Sustainable Charity Gala Operations Dashboard
100 Min
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